Sponsorship information

The popularity of track cycling in the Atlanta area is growing rapidly; with approximately 500 spectators at each of our major race events. All of our major events are open to the general public and are a great, low -cost form of entertainment. Tickets are priced at $5 for individuals and $10 for families. Our audience consists of health conscious individuals and sports enthusiasts throughout the southeast.

VIP & Product Display
  • Corporate sponsors are provided tickets and meals and an exclusive area for display purposes


Spectator Guides:
  • We distribute spectator guides at each event to keep the fans abreast of the action on the track and to help our sponsors increase brand awareness
  • Each Pro Race Series event features it’s own event guide featuring sponsors advertisements and race information.


Growing Spectator Base
  • We had approximately 700 spectators in the 2002 season.
  • We had approximately 1,500 spectators in 2017.


  • 1400 rider race days
  • more than 60 scheduled events per year
  • average participation is 31 riders
  • More then 200 adult cyclists race at the Dick Lane Velodrome each year


Youth Programing
  • Our Youth Cycling League program has been in operation since 2003
  • We currently get over 1000 youth rider days over 60+ sessions


New Social Media
  • dicklanevelodrome.com had 37,806 total site visits and an average of 210 visits per day and a total of 128,540 page views between April and September of 2015
  • Twitter(1230+ followers) and Facebook(2700+ fans)
  • Live-streamed Events – YouTube channel: dicklanevelodromelive


Traditional Media
  • Newsletter: 2,000+ e-mail strong fan base
  • Each year the velodrome is featured in the news outlets such as Atlanta
  • Journal Constitution, South Fulton Neighbor, Creative Loafing, VeloNews (a national cycling periodical) and CyclingNews.com (an international cycling website).


Sponsorship Levels

Sponsorship’s range in price between $500 to $10,000 and can be customized to fill your needs.

Levels we offer include:

  • Title Sponsorship of [Your Name] presents “The Keirin”
  • Title Sponsorship of [Your Name] Velodrome Cup
  • Title Sponsorship of [Your Name] Need for Speed Sprints
  • Title Sponsorship of [Your Name] Wednesday Racing
  • Title Sponsorship of [Your Name] Tuesday Racing
  • Title Sponsorship of [Your Name] Elite State Championships
  • Title Sponsorship of [Your Name] Junior State Championships
  • Title Sponsorship of [Your Name] Certification Classes

Benefits of Sponsorship include (based on sponsor level):

  • Entry Tickets + Meal tickets for each event
  • Advertisement/Listing in Race Guide
  • Logo and link on all web pages and Sponsor page of Website
  • Logo placement on boards of Velodrome
  • Banner placement on infield during Pro Race Series events(supplied by you)
  • Advertisement/Listing in email marketing
  • Advertisement/Listing on selected print materials
  • PA announcement during special events – with your customized ad statement
  • Advertisement/Listing on livestreaming events dicklanevelodromelive



Please contact us!